In our 30-criterion evaluation of cross-channel campaign management (CCCM) independent platform providers, we identified the 13 most significant ones — Acquia, Algonomy, Bloomreach, Bluecore, Braze, dotdigital, Insider, Iterable, Mapp Digital, MoEngage, Optimove, Sailthru, and Selligent Marketing Cloud — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.