Wave Report

The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024

The 12 Providers That Matter Most And How They Stack Up

September 17th, 2024
With contributors:
Emily Collins , Pippin Evarts , Christine Turley

Summary

In our 29-criterion evaluation of customer data platforms for B2C providers, we identified the most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

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