Wave Report

The Forrester Wave™: Email Marketing Service Providers, Q1 2022

The 13 Providers That Matter Most And How They Stack Up

March 15th, 2022
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Emily Collins , Caroline Provost , Peter Harrison

Summary

In our 24-criterion evaluation of email marketing service providers, we identified the 13 most significant ones — Acoustic, Adobe, Braze, Cheetah Digital, Cordial, Emarsys, Epsilon, Iterable, MessageGears, Netcore Cloud, Oracle, Salesforce, and Zeta Global — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers select the right one for their needs.

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