Wave Report

The Forrester Wave™: Global Marketing Services, Q3 2022

The 10 Providers That Matter Most And How They Stack Up

August 10th, 2022
Jay Pattisall, VP, Principal Analyst
Jay Pattisall VP, Principal Analyst
With contributors:
Keith Johnston , Emily Collins , Stephanie Liu , Ted Schadler , Lexie Lawhon , Sara Sjoblom , Diane Lynch

Summary

In our 17-criterion evaluation of marketing service providers, we identified the 10 most significant ones — Accenture, Deloitte, Dentsu, Havas Group, IPG, Media.Monks, Omnicom Group, Publicis Groupe, Stagwell, and WPP — and researched, analyzed, and scored them. This report shows how each provider measures up and helps chief marketing officers and B2C marketing professionals select the right one for their needs.

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