Wave Report

The Forrester Wave™: Global Marketing Services, Q3 2022

The 10 Providers That Matter Most And How They Stack Up

August 10th, 2022
With contributors:
Keith Johnston , Emily Collins , Stephanie Liu , Ted Schadler , Lexie Lawhon , Sara Sjoblom , Diane Lynch


In our 17-criterion evaluation of marketing service providers, we identified the 10 most significant ones — Accenture, Deloitte, Dentsu, Havas Group, IPG, Media.Monks, Omnicom Group, Publicis Groupe, Stagwell, and WPP — and researched, analyzed, and scored them. This report shows how each provider measures up and helps chief marketing officers and B2C marketing professionals select the right one for their needs.

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