Wave Report
The Forrester Wave™: Global Media Management Services, Q3 2022
The Seven Group-Level Media Providers That Matter Most And How They Stack Up
July 13th, 2022
Jay Pattisall
VP, Principal Analyst
With contributors:
Summary
In our 19-criterion evaluation of global media management service providers, we identified the seven most significant ones — dentsu Media, GroupM, Havas Media Group, IPG Mediabrands, Omnicom Media Group (OMG), Publicis Media, and Stagwell Media Network — and researched, analyzed, and scored them. This report shows how each provider measures up and helps CMO professionals select the right one for their needs.