Summary
In our 19-criterion evaluation of global media management service providers, we identified the seven most significant ones — dentsu Media, GroupM, Havas Media Group, IPG Mediabrands, Omnicom Media Group (OMG), Publicis Media, and Stagwell Media Network — and researched, analyzed, and scored them. This report shows how each provider measures up and helps CMO professionals select the right one for their needs.
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