Wave Report

The Forrester Wave™: Marketing And Sales Data Providers For B2B, Q1 2024

The 14 Providers That Matter Most And How They Stack Up

March 13th, 2024
Brett Kahnke, Principal Analyst
Brett Kahnke Principal Analyst
With contributors:
Cristina De Martini , Faith Born , Ellen Lind

Summary

In our 28-criterion evaluation of B2B marketing and sales data providers, we identified the most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps marketing, sales, and operations professionals select the right one for their needs.

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