Wave Report

The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022

The 10 Providers That Matter Most And How They Stack Up

January 31st, 2022
Tina Moffett, Principal Analyst
Tina Moffett Principal Analyst
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
With contributors:
Emily Collins , Matthew Fernandes , Christine Turley

Summary

In our 35-criterion evaluation of marketing measurement and optimization (MMO) providers, we identified the 10 most significant ones — Analytic Partners, Ekimetrics, Gain Theory, Ipsos MMA, IRI, Kantar, Marketing Evolution, Neustar, Nielsen, and OptiMine— and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

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