Decision Tool

The Forrester Web Browser Privacy Features Tool

Map Your Data Deprecation Plans To Your Customers’ Browsers

September 29th, 2022
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
Melissa Bongarzone, Researcher
Melissa Bongarzone Researcher
With contributors:
Emily Collins , Andrew Pelletier , Xiomara Nunez

Summary

In the era of data deprecation, web browsers have taken different stances on supporting or blocking third-party tracking. The Forrester Web Browser Privacy Features Tool identifies seven popular browsers in the US and explains how they allow or restrict common tracking mechanisms. B2C marketers can use this tool to understand each browser’s approach to tracking, see how customers’ browser usage limits marketers’ ability to target and measure audiences, and get recommendations for how to adjust their marketing strategies.

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