Summary
Retailers that face recession in home markets and lack cash to expand look to franchising as a source of growth. To ensure brand consistency, they need to provide some apps support to franchisees, without assuming unreasonable apps support costs and without reducing franchisees' autonomy to react to local markets. Analysis of insights collected from interviews with leading franchisors uncovers clear principles to decide which apps to provide to franchisees and how best to charge them for apps support.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).