The Future Fit Maturity Assessment

August 10th, 2021
With contributors:
Matthew Guarini, Lewis Nottonson, Audrey Hecht


A future fit technology strategy enables great experiences for your customers and employees. To help you understand how to become future fit, we examined our North American 2020 Future Fit Technology Survey and identified the capabilities most critical to your success. Forrester’s Q3 2020 North American Future Fit Technology Survey found that the most adaptive, creative, and resilient companies deliver revenue growth at 2.7 times the industry average. This assessment can help tech executives quickly determine where they are on their future fit journey and identify areas for improvement and optimization.

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Forrester helps business and technology leaders use costumer obsession to accelerate growth. That means empowering you to put the costumer at the center of everything you do: your leadership strategy, and operations. Becoming a costumer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.