Trends Report

The Future Of Channel Incentives: The Trifurcated Model, Millennial, And COVID-19 Impact

August 31st, 2020

Summary

As channel platform solutions (partner relationship management and through-channel marketing automation) mature, they are adding more robust channel incentives management functionality. This is challenging brands to consider moving away from point solutions for their global, multilanguage, multicurrency, multitax, and multibehavior channel needs. Channel incentive solutions face challenges from both the fragmentation of the partner landscape and generational shifts that warrant a different set of motivators — all of which must be increasingly digitally delivered in a post-pandemic world. Read Forrester's report on channel software to learn more about how you can use these insights to shape your firm's approach to technology. To continue the discussion, catch up with Jay on LinkedIn and Twitter or request an inquiry with Forrester.

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