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For B2B Marketing Professionals

The Forrester Tech Tide™: Channel Software, Q2 2020

Seven Technologies Underpin Channel Software

June 25, 2020

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Why Read This Report

Channel software is increasingly critical to firms' ability to win, serve, and retain their customers and partners. To accelerate performance of their partnerships and channel ecosystems, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the seven technology categories that support partner programs. Channel leaders and B2B marketers should read this report to shape their firm's investment approach to these technologies.

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Table of Contents

  • Leverage Channel Software To Scale Partnerships Or Build Ecosystems
  • Select Channel Software Technologies That Offer High Business Value
  • Invest In And Maintain Channel Software With High Business Value
  • Experiment With Channel Data And Channel Ecosystem Management
  • Invest In Channel Learning And Readiness
  • Maintain Channel Financials, Pricing, And Inventory, Along With Others
  • Divest From Channel Incentives Management
  • Supplemental Material
  • Related Research Documents

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