Summary
Generative AI (genAI) empowers consumers to have conversations with brands on their own terms. Equipped with better and faster understanding of consumers’ intent and context, B2C marketers will embrace conversational journeys on the fly. This report helps B2C marketing executives understand the impact that genAI has on consumers, how it changes the future relationships they will have with brands, and the building blocks they can leverage to create genAI experiences now.
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