Vision Report

The Future Of Consumer Use Of Generative AI

Welcome To The Next Era Of Brand Engagement

August 8th, 2024
Audrey Chee-Read, Principal Analyst
Audrey Chee-Read Principal Analyst
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Mike Proulx , Martin Gill , Aaron Katz , Bruna Venicio , Peter Harrison

Summary

Generative AI (genAI) empowers consumers to have conversations with brands on their own terms. Equipped with better and faster understanding of consumers’ intent and context, B2C marketers will embrace conversational journeys on the fly. This report helps B2C marketing executives understand the impact that genAI has on consumers, how it changes the future relationships they will have with brands, and the building blocks they can leverage to create genAI experiences now.

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