Trends Report

The Future Of Department Stores: AD&D Imperatives

The Crucial Role Of AD&D Pros To Help Department Stores Thrive In The Age Of The Customer

March 4th, 2019
With contributors:
Fiona Swerdlow , Brendan Miller , Luis Deya


All retailers are trying to navigate the gap between profits, dividends, and technology-mediated relevance to customers. But department stores face special challenges — and a seemingly intractable paradox as sales move online. This research distils expert opinion on the options department stores have for thriving and surviving, the capabilities that will bolster their chances of success, and the tools application development and delivery (AD&D) teams must either build or buy to prosper.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.