How do organizations know they’re creating products customers want? How can they ensure product improvements deliver meaningful value to customers? Forrester created the Needs Prioritization Framework to provide a consistent method for assessing the importance of customers’ needs. The framework and associated tool help cross-functional product teams prioritize what customer needs to pursue with their product development and go-to-market resources. This tool fosters understanding and alignment on the value of solving for specific customer needs as input to investment decision-making.