Vision Report

The Future Of Identity Resolution

With Great Fragmentation Comes Great Opportunity

September 22nd, 2023
With contributors:
Emily Collins , Shynise McElveen , Christine Turley


Data deprecation is eroding the availability of digital signals and undermining traditional identity resolution tactics. As cross-site and cross-app tracking fade, B2C marketers must revisit their identity resolution approaches and partners to address the challenges of fragmented identities. This report guides marketers on the challenges and opportunities of a fragmented identity resolution landscape and what the future entails.

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