Vision Report

The Future Of Identity Resolution

With Great Fragmentation Comes Great Opportunity

September 22nd, 2023
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
With contributors:
Emily Collins , Shynise McElveen , Christine Turley

Summary

Data deprecation is eroding the availability of digital signals and undermining traditional identity resolution tactics. As cross-site and cross-app tracking fade, B2C marketers must revisit their identity resolution approaches and partners to address the challenges of fragmented identities. This report guides marketers on the challenges and opportunities of a fragmented identity resolution landscape and what the future entails.

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