Vision Report

The Future Of Interactive Marketing

How Embracing CORE Directives Will Help You Foster Adaptability

April 4th, 2011
ER
Emily Riley
With contributors:
Christine Overby , Moira Dorsey , Suresh Vittal , Jennifer Wise , Angie Polanco

Summary

Interactivity is changing life as we know it, a scope too big for most firms' siloed, understaffed interactive marketing organizations. The solution? To customize, optimize, respond, and empower (CORE). By championing these directives, interactive marketers will help their firms adapt to the new customer and technology disruptions of the next digital decade. Start your efforts now — no matter your level of interactive maturity — since firms with CORE values will benefit from more meaningful interactions with customers and master algorithms for seeding desire. On a broader scale, CORE makes businesses more altruistic and may even conduct Mark Zuckerberg to the Nobel Peace Prize.

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