Trends Report

The Future Of The Digital Store, 2020

Retailers Must Test, Pilot, Implement, And Optimize Digital Store Technologies

March 19th, 2020

Summary

Today's empowered customers use multiple digital devices to engage with brands and retailers on their own terms while shopping in-store. At the same time, new technologies are transforming retail store operations, allowing stores to operate with greater efficiency and flexibility. To remain competitive, digital business executives must take the lead internally to test, pilot, implement, and optimize digital store technologies that improve both store operations and customer experiences. This report outlines the future of the digital store for retail digital business professionals.This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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