In our 28-criterion evaluation of real-time interaction management (RTIM) providers, we identified the 14 most significant ones — ActionIQ, Adobe, CSG, HCL Software, Microsoft, NGDATA, Pegasystems, Precisely, Qualtrics, Salesforce, Redpoint Global, SAS, Thunderhead, and Treasure Data — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.