Summary
Over the past four years, marketers have navigated unprecedented change in the B2B event sector as first the pandemic and then inflation impacted their plans. Forrester’s Q1 2024 State Of B2B Events Survey highlights the current state of B2B events and identifies key trends in budgets, the event mix, top priorities, event technology, and centralization. In this report, we help marketers better understand the current environment and where to refocus their event strategies to maximize event ROI.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).