Over the past four years, marketers have navigated unprecedented change in the B2B event sector as first the pandemic and then inflation impacted their plans. Forrester’s Q1 2024 State Of B2B Events Survey highlights the current state of B2B events and identifies key trends in budgets, the event mix, top priorities, event technology, and centralization. In this report, we help marketers better understand the current environment and where to refocus their event strategies to maximize event ROI.