Summary
Over the past 12 months, a turbulent macroeconomic climate has compounded existing budgetary pressures, increased competition for attendees and sponsors, and heightened audience expectations — creating challenging conditions for event marketers. Forrester’s Q1 2025 State Of B2B Events Survey highlights the current state of B2B events and identifies key trends in budgets, the event mix, top priorities, event technology including AI, and centralization. In this report, we help marketers better understand the current environment and where to refocus their event strategies to maximize event ROI.
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