Trends Tool

The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Media

December 4th, 2019
Julie Ask, Vice President, Principal Analyst
Julie Ask Vice President, Principal Analyst
James McQuivey, PhD, VP, Research Director
James McQuivey, PhD VP, Research Director
Martin Gill, VP, Research Director
Martin Gill VP, Research Director
With contributors:
Fiona Swerdlow , Joe Stanhope , Brandon Purcell , Ian Jacobs , Nicole Murgia , Daniel Hong , Fatemeh Khatibloo , Jeffrey Hammond , Kjell Carlsson, PhD , Michael Facemire

Summary

More than a quarter of US online adults prefer to use their smartphones to purchase digital or downloadable products. Consumers already regularly spend money on digital media like videogames on their mobile devices. Emerging technology will continue to fundamentally change how consumers buy and consume media. The accompanying PDF provides a closer look at the impact that emerging technologies will have on the media industry in the next decade. This report is part of a series on mCommerce in 2030 across industries.

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