Summary
More than a quarter of US online adults prefer to use their smartphones to purchase digital or downloadable products. Consumers already regularly spend money on digital media like videogames on their mobile devices. Emerging technology will continue to fundamentally change how consumers buy and consume media. The accompanying PDF provides a closer look at the impact that emerging technologies will have on the media industry in the next decade. This report is part of a series on mCommerce in 2030 across industries.
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