Data Overview Report

The India Banking Customer Experience Index Rankings, 2024

How Indian Banking Brands Earn Loyalty With The Quality Of Their Customer Experience

 and  three contributors
Nov 04, 2024

Summary

How customers perceive a brand influences how much they are willing to spend with the brand and whether they will recommend it to others, as well as how likely they are to forgive the brand’s missteps. This report reveals the scores of 11 banks in India that Forrester analyzed as part of the 2024 Customer Experience Index (CX Index™) study. It identifies the types of experiences that customers prefer and the drivers and the emotions that affect loyalty the most.

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