Vision Report

The Intelligent Approach To Growth

Customer Obsession Sustains Growth Strategies

October 19th, 2023
Lori Wizdo, null
Lori Wizdo
With contributors:
Rick Parrish , Sharyn Leaver , Matthew Selheimer , Nicole Bouchie , Shayna Neuburg


Growth strategies that are customer led, insights driven, and connected will be more sustainable than any short-term growth hacks. Forrester calls this pursuit of business expansion intelligent growth. This report shows you how to align your company’s growth engine to pursue intelligent strategies for customers, markets, offerings, productivity, acquisitions, and experiences.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.