Vision Report

The Intelligent Approach To Growth

Customer Obsession Sustains Growth Strategies

August 2nd, 2021
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Sharyn Leaver, Chief Research Officer
Sharyn Leaver Chief Research Officer
With contributors:
Keith Johnston , Alex Sobchuk , Jennifer Ross , Lewis Nottonson

Summary

Growth strategies that are customer led, insights driven, fast, and connected will be more sustainable than any short-term growth hacks. Forrester calls this pursuit of business expansion intelligent growth. This report shows you how to use the concept of intelligent growth to determine how to pursue growth strategies for customers, markets, offerings, productivity, acquisitions, and experiences.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.