Trends Report

The Kids Are Overrated: Don't Worry About The Millennials

Why eBusiness Pros Risk Missing A Bigger Prize

June 1st, 2015
With contributors:
Carrie Johnson , Laura Naparstek


It is human nature to be fascinated by youth. History has the exploits of Ponce de Leon and his search for the fountain of youth dating back to the 16th century. Even today, retailers are obsessed with young consumers and their interests, proclivities, and spending habits. Misleading media and hype lead eBusiness executives to believe that these changes are somehow different from anything that's happened before, and that they must address these generational variances immediately or perish. That perception is misguided at best, false at worst. This report is a follow-on report to "The Future Of Shopping" and will dive deeper into why Millennial dollars are difficult to attract and why eBusinesses should consider other demographics over Millennials.

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