You can use loyalty platforms to implement and manage loyalty programs and campaigns, collect and analyze customer data and insights, and support loyalty initiatives across the entire customer lifecycle. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2C marketers should use this report to understand the value they can expect from a loyalty platform vendor, learn how vendors differ, and investigate options based on size and market focus.