John serves B2C marketing professionals to help them develop best-in-class customer engagement programs and strategies with a focus on increasing both brand loyalty and profitability. His research spans consumer attitudes towards loyalty, loyalty strategy, program best practices, loyalty measurement, and the landscape of tech and service providers that enable loyalty and retention marketing initiatives.
B2C marketers can use this report to understand the value they can expect from a loyalty platform and to explore potential partners.
This report outlines how to adopt a modern loyalty approach and offers best practices to develop a diversified approach to loyalty engagement.
Retool and retarget your loyalty program to attract and retain committed customers.
This report helps loyalty marketers identify whether their program strikes the right balance of financial and experiential benefits.
This report helps marketers understand consumer attitudes toward loyalty programs.
Financial rewards are the most important elements of loyalty programs to US consumers.
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