John Pedini,

John Pedini

Principal Analyst

John serves B2C marketing professionals to help them develop best-in-class customer engagement programs and strategies with a focus on increasing both brand loyalty and profitability. His research spans consumer attitudes towards loyalty, loyalty strategy, program best practices, loyalty measurement, and the landscape of tech and service providers that enable loyalty and retention marketing initiatives.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research