You can use market and competitive intelligence (M&CI) platforms to automate end-to-end intelligence workflows, democratize intelligence across the enterprise, and build foundational knowledge to fuel go-to-market and product strategies. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Market intelligence professionals should use this report to understand the value they can expect from an M&CI vendor, learn how vendors differ, and investigate options based on size and market focus.