Summary
Market and competitive intelligence (M&CI) platforms save significant time and cost gathering market and competitive intelligence, align employees around a shared view of the world, and speed informed decision-making from strategic to tactical. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Market intelligence leaders should use this report to understand the value they can expect from a market and competitive intelligence platform vendor, learn how vendors differ, and investigate options based on size and market focus.
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