Trends Report

The Marketer’s Guide To Using Generative AI In Social Technology

Social Tech Is Still Young On The GenAI Maturity Curve

November 28th, 2023
Kelsey Chickering, Principal Analyst
Kelsey Chickering Principal Analyst
Mo Allibhai, Senior Analyst
Mo Allibhai Senior Analyst
Cole Walsh, Researcher
Cole Walsh Researcher
With contributors:
Mike Proulx , Shynise McElveen , Peter Harrison

Summary

The meteoric rise of generative AI (genAI) since January 2023 has sparked an escalation of new AI-based features within the social tech landscape — which Forrester defines as social suites, social listening platforms, influencer marketing solutions, and social media platforms themselves. Read this report to learn how genAI use cases are evolving for social media and understand how to responsibly design new AI-backed processes with human checkpoints.

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