Trends Report

The Marketer’s Guide To Using Generative AI In Social Technology

Social Tech Is Still Young On The GenAI Maturity Curve

Mo Allibhai
 and  three contributors
Nov 28, 2023

Summary

The meteoric rise of generative AI (genAI) since January 2023 has sparked an escalation of new AI-based features within the social tech landscape — which Forrester defines as social suites, social listening platforms, influencer marketing solutions, and social media platforms themselves. Read this report to learn how genAI use cases are evolving for social media and understand how to responsibly design new AI-backed processes with human checkpoints.

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