Trends Report

The Marketing Talent Casting Call

Intermediate Level: Talent Practices For Marketing Innovation

September 24th, 2019
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Brigitte Majewski, VP, Research Director
Brigitte Majewski VP, Research Director
With contributors:
Keith Johnston , Alex Sobchuk , Nick Monroe

Summary

You know your marketing function should lead your company's pivot to customer obsession. And you've already started orchestrating the right mix of old and new talent to change marketing's role. This report explains how CMOs can attract, develop, and organize top marketing talent in order to advance their marketing transformation.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.