You can use marketplace development platforms to expand your catalog by offering items from third parties; digitize, unify, and govern your distribution network; and sell digital service subscriptions from you and your partners. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Tech leaders should use this report to understand the value they can expect from a marketplace development platform vendor, learn how vendors differ, and investigate options based on size and market focus.