Vision Report

The Massive Business Leadership Opportunity For Analyst Relations During A Pandemic

Deploy Mission-Critical Insight

August 4th, 2020
With contributors:
Caroline Robertson , Jennifer Zhang , Kara Hartig

Summary

A pandemic shakes up a vendor and its analyst relations (AR), leaving AR uncertain about where to focus. Its instinct is to protect its existing AR program, which typically prioritizes influence. But a company beset by new threats or overwhelmed by new opportunities suddenly needs massive doses of strategic insight. This report outlines how AR has unprecedented opportunities to help to steer companies through pandemic disturbances if they leave out-of-date AR influence plans behind.

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