Summary
The Apple App Store and Google Play have recently passed the threshold of 40 billion cumulative apps downloaded. The smartphone boom is driving exploding usage of mobile apps across the globe. However, product strategists at consumer-facing companies still face significant challenges in defining and planning the life cycles of their mobile apps — and success in this app Internet world is defined by how well app strategy drives engagement among consumers. This report provides an overview of the app store market from a consumer and supply-side perspective and highlights some of the key evolutions to come — including the emergence of smart apps and new business models in a multiconnected environment.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).