Summary
To ensure they have the right strategy, eCommerce leaders should agree on common definitions with business stakeholders and vendors. Across the board, investment is pouring in to improve buy-side experiences. We see meaningful innovation in buy-side experiences across industries. Digital leaders should focus on tangible, shared artifacts, like customer journey maps, that can help bridge the divide and keep track of how API-enabled insights or services can deliver faster, cheaper, and better outcomes.
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