Summary
You can use omnichannel advertising platforms to unify media planning, buying, measurement, and optimization workflows, minimize paid media’s time-to-value, and deliver increasingly engaging ads. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case. B2C marketing leaders should use this report to understand the value they can expect from omnichannel ad platforms, learn how vendors differ, and investigate options based on size and market focus.
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