Landscape Report

The Omnichannel Demand-Side Platforms Landscape, Q2 2023

Forrester’s Overview Of 32 Vendors

April 6th, 2023
Nikhil Lai, Senior Analyst
Nikhil Lai Senior Analyst
With contributors:
Emily Collins , Melissa Bongarzone , Angela Lozada , Christine Turley

Summary

You can use omnichannel demand-side platforms (DSPs) to manage audiences, channels, and publishers in a single platform, automate manual tasks, and optimize media in real time. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case. B2C marketers should use this report to understand the value they can expect from an omnichannel DSP, learn how vendors differ, and select one based on size and market focus.

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