You can use omnichannel demand-side platforms (DSPs) to manage audiences, channels, and publishers in a single platform, automate manual tasks, and optimize media in real time. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case. B2C marketers should use this report to understand the value they can expect from an omnichannel DSP, learn how vendors differ, and select one based on size and market focus.