You can use an order management system (OMS) to aggregate and allocate inventory, orchestrate orders, and support both customer service reps and store associates as they serve customers. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and selling model differentiation. Digital business leaders should use this report to understand the value that they can expect from an order management system, learn how solutions differ, and select one based on functionality and use case focus.