The Overlooked (And Underserved) IMS Cable TV Market In North America

There has been a lot of focus on the benefits that an IP multimedia subsystem (IMS) can provide to fixed and mobile communications service providers. While IMS vendors often overlook cable companies, results from Forrester's IMS activity tracker indicate that IMS-related activities among North American cable companies are gaining momentum. Cable companies, including Comcast, Time Warner Cable, and Cablevision are investigating IMS to facilitate deployment of service bundles including voice over IP (VoIP), broadband, and cable TV services, and to support the incorporation of wireless access into the bundled service mix. This trend highlights emerging opportunities for IMS vendors to develop products and solutions that address the unique requirements of cable operators and to create a value proposition that meets the needs of this important market segment.