Landscape Report

The Partner Marketing Automation Platforms Landscape, Q4 2024

Forrester’s Overview Of Eight Vendors

October 24th, 2024
With contributors:
Matthew Selheimer , Caroline Provost , Pippin Evarts , Arianne Burnette

Summary

You can use partner marketing automation platforms (PMAPs) to initiate and accelerate partner marketing efforts for maximum impact, drive marketing effectiveness and efficiency at scale, and increase visibility of partner marketing performance. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Partner ecosystem marketing leaders should use this report to understand the value they can expect from a partner marketing automation platform vendor, learn how vendors differ, and investigate options based on size and market focus.

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