The Partner Persona Profile Template

September 11th, 2019

Summary

Partner persona development is foundational to the success of any channel program, process, activity, or system. The Partner Persona Profile Template, which is based on the Forrester Partner Persona Framework, is a resource for channel leaders and their team members seeking to standardize development of partner persona profiles for their channel ecosystem. Use the template to create a persona profile for each critical partner persona for each partner type as defined by your organization’s partner segmentation approach and channel strategy. Each partner type has a different set of primary personas to consider in establishing, managing, and supporting the partner relationship. Furthermore, smaller partners often have individuals that perform multiple roles. Best-in-class channel organizations establish internal cross-functional knowledge and expertise regarding partner personas for each partner type.

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