Template

The Partner’s Journey Map Framework Template

January 6th, 2021

Summary

The Partner’s Journey Map Framework Template offers channel leaders a starting point for detailing the elements required to streamline and establish the development of a best-in-class, guided partner’s journey. Based on the Forrester Partner’s Journey Map Framework, the template enables channel leaders to define partner’s journey phases and stages and desired patterns of interactions. The template is intended for use by channel marketing, channel sales, or channel operations leaders, or any other individual or team responsible for developing, managing, and executing the partner engagement strategy or developing or digitizing the partner’s journey. Organizations looking to establish a guided partner’s journey and direct or navigate successful partner engagement should begin by completing a Partner’s Journey Map Framework Template for each partner type and critical partner personas. Use the completed templates as a blueprint for operationalizing a comprehensive partner engagement strategy, mapping the desired interactions to guide partners toward partnership success.

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