Summary
Podcasting has reached a cultural and commercial tipping point. As this channel evolves to span audio, video, and social media, it offers brands new ways to connect with younger, harder-to-reach consumers. Yet, advertisers face challenges with fragmented buying ecosystems, inconsistent measurement, and brand safety concerns. This report helps marketers navigate these complexities by outlining the current podcasting landscape, highlighting its unique strengths, and offering strategic guidance for integrating podcasts into 2026 media plans and beyond.
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