The Forrester Pricing And Packaging Toolkit

July 23rd, 2024

Lisa Singer VP, Research Director

Brittany Viola Analyst

With contributors:

Amy Hayes , Shannon Colford , Drew Zalucky

Summary

Pricing and packaging decisions have a direct impact on revenue and profitability and many organizations struggle to make these decisions. Product managers can use Pricing And Packaging Blueprint for developing packaging and pricing strategies that support an organization’s growth goals. The toolkit provides the key research, decision-making tools, and assessments needed to develop, implement and maintain optimized pricing for your offering portfolio.

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