Toolkit

The Pricing And Packaging Toolkit

January 1st, 2018
Lisa Singer, VP, Research Director
Lisa Singer VP, Research Director

Summary

Pricing and packaging decisions have a direct impact on revenue and profitability and many organizations struggle to make these decisions. This report describes the Pricing and Packaging Blueprint and how to use it for developing packaging and pricing strategies that support an organization’s growth goals.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.