Trends Report

The Psychology Of Points

May 8th, 2019
Anjali Lai, null
Anjali Lai
With contributors:
Brigitte Majewski , Caitlin Wall , Kara Hartig


Brands across industries pump millions of dollars into loyalty programs that offer the same mix of points, discounts, and material benefits. But do they capture the hearts and wallets of empowered consumers? This report uses Forrester Analytics Consumer Technographics® research to explain how consumers perceive loyalty programs and what B2C marketers need to do to improve their programs' ability to drive emotional loyalty. This is an update of a previously published report. Forrester reviews and revises it periodically for continued relevance and accuracy.

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