Best Practice Report

The Pulse: Sales Asset Management Best Practices For Technology Organizations

April 19th, 2020
Peter Ostrow, VP, Research Director
Peter Ostrow VP, Research Director
Eric Zines, Principal Analyst
Eric Zines Principal Analyst
Jennifer Bullock, null
Jennifer Bullock

Summary

Sales asset management (SAM) excellence requires a keen awareness of the pitfalls often associated with failed initiatives. Deploying SAM within a technology company requires greater effectiveness and efficiency due to higher internal expectations. Understanding how peer organizations manage SAM successfully is crucial to supporting the less traditional, more complex technology sale. In this report, we share best practices from Forrester’s 2019 Sales Asset Management Study that are specific to technology providers.

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