Best Practice Report

The Pulse: Sales Asset Management Best Practices For Technology Organizations

April 19th, 2020
Jennifer Bullock, null
Jennifer Bullock


Sales asset management (SAM) excellence requires a keen awareness of the pitfalls often associated with failed initiatives. Deploying SAM within a technology company requires greater effectiveness and efficiency due to higher internal expectations. Understanding how peer organizations manage SAM successfully is crucial to supporting the less traditional, more complex technology sale. In this report, we share best practices from Forrester’s 2019 Sales Asset Management Study that are specific to technology providers.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.