The Pulse: The State Of Account-Based Marketing In 2020 — Asia Pacific

To avoid setting unachievable expectations or creating misalignment with sales, B2B marketers must be precise in how they describe their organization’s different approaches to demand and account-based marketing (ABM). To better understand the deployment types and practices that organizations are using, Forrester recently conducted a global audit of ABM practices around the world. In this report, we look at the findings for the Asia Pacific region from the 2020 Global ABM Audit and discuss their implications.