Landscape Report

The Real-Time Interaction Management Landscape, Q4 2023

Forrester’s Overview Of 42 Vendors

November 13th, 2023
With contributors:
Martin Gill , Dan Beaton , Demi Starks


You can use real-time interaction management (RTIM) to recognize and understand real-time customer context, determine, and orchestrate the next best experience, and continuously optimize customer outcomes and business results. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2C marketing executives should use this report to understand the value they can expect from a RTIM vendor, learn how vendors differ, and investigate options based on size and market focus.

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