Summary
Much debate exists about the representation and tenure of CMOs and other marketing executive leaders. This report analyzes the representation and tenure of marketing leaders in the Fortune 500: the largest US companies ranked by total revenues. While the average tenure hovers at 4.1 years, this varies wildly by industry; business model — B2B marketing leaders have the shortest tenure, B2B2C the longest; and gender — women have a shorter tenure overall.
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