Summary
To achieve key business goals such as increasing retail sales, digital business retail executives need to ensure that they have the right metrics in place. These metrics should track customers’ use of various touchpoints and devices, identify opportunities for enhancements or new features, and help quantify the bottom-line performance of the website. This report lays out these metrics, recommends how to align them with business objectives, and offers a step-by-step process for collecting and using these metrics.
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